Prompt

Lauren and Jerry, owners of a specialty barbecue and hot sauce company named Saucester, are discussing a move of its product lines into the global market. Always experimenting, they create new and appealing sauces to sell to their customers. With a growing client base, they currently sell products within the United States, but customers have asked them to ship their products to locations all over the world. Rather than shipping worldwide, Lauren and Jerry are exploring global standardization, localization, and transnational strategies for two international sites in New Zealand and France. Part of the research involves regional sauce recipes appealing to local customers.

In one to two fully developed paragraphs, use the scenario as the basis to respond to the following instructions.

Explain why the Saucester brand name affects the strategy selected by Lauren and Jerry.

Describe a way for Lauren and Jerry to offer localization without the downside of shorter production runs for new regional sauces.

Discuss the strategy you consider to be the best one for Saucester.