Prompt Using the social media post pairings below, identify and analyze the metrics being shown to explain what may have contributed to the posts' success or lack of success. 

Metric Identification: Identify the metrics shown in the selected post and explain the information that these types of metrics generally provide. 

Metric Effectiveness: How does the metrics for the selected post help to evaluate the comparative effectiveness of each message? 

Recommendations for Revision: Based on your analysis, recommend content or strategy revisions to improve the effectiveness of one or both of your selected posts. 

Social Media Analytics: Recommend one social media analytic technique and a corresponding technology tool that would be helpful in monitoring the effectiveness of the revised post(s). Why would each be useful from a social-media-strategy perspective

 

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