Propaganda as advertising

Propaganda is a form of advertising, as shown in a practical way by the work of Edward Bernays, Freud's nephew famed as introducing his uncle's ideas into the methods of advertising. Bernays not only used these methods to convince society to support women's "right" to smoke, but also to overthrow a Latin American government for the sake of US big business. Consider this article. Compare what it is doing to the list of ethical and unethical ways to persuade. Consider it also in terms of first- and second-order desires. How could Lippke's ideas relate to this and our vulnerability to it? Do you think this is only in Twitter, only in English?

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Operations Management

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