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Proposal 1 Customers will be allowed to purchase diesel on credit. It is estimated that 6 0 % of the average monthly sales ( in

Proposal 1
Customers will be allowed to purchase diesel on credit. It is estimated that 60% of the average monthly sales
(in litres) will be to customers who would take advantage of this opportunity. Sales to these customers should
increase by 25% as they are expected to buy exclusively from this service station. Sales volumes to
customers who do not take advantage of the credit policy are expected to remain unchanged. Additional costs
arising from this proposal are expected to be:
Bad debts of 1% of the sales value in respect of customers who use the credit facility.
Fixed administrative costs of R7500 per month.
Proposal 2
An operating profit of R25000 per month would be the target. To achieve this the following changes are
suggested:
The selling price is reduced by R0.30 per litre.
A sales commission of R1.50 per 10 litres sold will be granted to the diesel attendants.
R5075 per month will be spent on advertising.
Proposal 3
The possibility of only operating from 06:00 to 22:00 is being considered. This earlier closing time is expected
to result in a loss of sales on average of 12500 litres per month. It is hoped that the saving in fixed costs
resulting from the reduction in operating hours will enable the entrepreneur to achieve an average monthly
operating profit of R30000
Refer to the three proposals that the company was considering to assist the previously disadvantaged women
and answer each of the questions independently. (You are advised to use the expanded contribution margin
model to present your answers.)
4.1 Based on the figures achieved for July to December 2022, calculate the selling price per
litre that would have enabled the service station to break even.
4.2 Based on the figures achieved for July to December 2022, how many litres of diesel would
have had to be sold to achieve an operating profit of R2 per litre?
4.3 Calculate the total Contribution Margin and Operating Profit/Loss per month if Proposal 1 is
implemented.
4.4 How many litres of diesel need to be sold each month to achieve the operating profit of
R25000 per month, if Proposal 2 is accepted?
4.5 Calculate the saving in monthly fixed costs that is necessary to yield an operating profit of
R30000 if Proposal 3 is accepted.

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