Proposal:Business Built on Social Media

Business both large and small are flocking to social Businesses both large and small are flocking to social media platforms to engage consumers in conversations and also to drive sales through deals and coupons. Small businesses have found that social media and the Internet help them to level the playing field. They can foster closer relationships with clients and identify potential customers. Flirty Cupcakes owner Tiffany Kurtz says "that Facebook and Twitter greatly helped her with product innovation, market expansion, and customer service".Many other entrepreneurs are using social media to launch and expand their businesses.

Your Task:Using the Internet, search for small businesses that have used social media to start a business or expand their market share.For the first part of the assignment, select two businesses to study. Analyze their use of social media.This portion should be submitted in report format.

What do they have in common? When these companies were first launched, most of them probably needed to borrow money to get started.

How might these companies have described the social media potential in writing a proposal seeking funding?

In which of the proposal components would this information be best placed?

How much time do you think the entrepreneur would need to devote to social media weekly?

What platforms would be most useful?

In a memo to your instructor, describe briefly the two companies you selected. Then, for one company write a portion of the proposal in which the entrepreneur explains how he or she plans to use social media to promote the business. This can be in the report or submitted as a separate file in memo format.