Question
Propose a sales promotion program that will counter all the arguments and charges against Fair & Lovely and be an effective program.
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Creating a sales promotion program to counter arguments and charges against Fair Lovely requires a strategic approach that addresses concerns while still promoting the product effectively Fair Lovely ...Get Instant Access to Expert-Tailored Solutions
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Step: 3
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Get StartedRecommended Textbook for
International Marketing
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
17th edition
1259712357, 1259712354, 77842162, 978-0077842161
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