Prospect Information a. company and key person information Company Name: More Home Type of Business: Home care nursing aid Key Decision Maker: Jane Doe Job Title: Assistant Logistics Manager b. other influences Name/Job Title: Departments: Role In Purchase Decision: John Scott Employee Manager Organizing employee routes 2. Customer Value Proposition Our lot of 2010 used Toyota Camrys are specifically designed and will be able to optimize service for More Home, a care nursing aid who need to specialize in patient care, utilization of time, and encouraging employees. Our cars will help with cost saving, recognizing outstanding employees, ability to provide more efficient care, and unlike competitors, our 2010 used Toyota Camrys can come in variations of colors, and have the potential to grow/ offer more vehicles options. 3. Sales Call Objective For the prospect to initiate buying signals for consideration the mental accounting, features, and benefits of our vehicles, securing a future purchase and ongoing customer lifetime value. 4. Linking Buying Motives, Benefits, Support Information, and Reinforcement Methods Buying motives: Specific benefits Information to Reinforcement Methods: matched to motives: support Rational: -Fuel efficient - Due to vehicles -Vehicle maintenance -Vehicle reliability - Availability to being used, the -Compare and Contrast Chart - Extended purchase vehicles dependability is -Break Even Chart availability -Space available in already discovered - Aiding care needs vehicle to transport -Added value of 12 all supplies and vehicles are available equipment needed -Toyota Camrys are to provide effective considered a mid-size care vehicle