Prospect scoring

• You only have enough resources to call your 700 5-star prospects (N).
• Your telemarketers earn $50/hour and can make 8 calls per hour.
• You estimate a 10% success rate (P) on your calls and an average revenue per sale (M) of $2,000 when you make a sale.

Use the information above to answer the following questions.

1. What is your expected revenue per prospect (PM)?

A. $6.25

B. $200

C. $4,375

d. $135,625

e. $140,000

f. 31%

g. 3100%

2. What will be your cost per call (C)?

A. $6.25

B. $200

C. $4,375

d. $135,625

e. $140,000

f. 31%

g. 3100%

3. What is your expected total revenue [N(PM)]?

A. $6.25

B. $200

C. $4,375

d. $135,625

e. $140,000

f. 31%

g. 3100%

4. What will be your total cost (NC)?

A. $6.25

B. $200

C. $4,375

d. $135,625

e. $140,000

f. 31%

g. 3100%

5. What is your total expected profit [N(PM-C)]?

A. $6.25

B. $200

C. $4,375

d. $135,625

e. $140,000

f. 31%

g. 3100%

6. What is your expected ROI (total expected profit / total cost)?

A. $6.25

B. $200

C. $4,375

d. $135,625

e. $140,000

f. 31%

g. 3100%