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PROSPECTING 1. Assuming that the president of the Marketing Management club, of which you are a member of, required everybody to refer at least one
PROSPECTING 1. Assuming that the president of the Marketing Management club, of which you are a member of, required everybody to refer at least one member. Who and how will you convince that person to join the club? 2. Assuming that you are a publisher and needed to sell your books. Whom might you use as paid spotters to generate leads? 3. What things would concern you about prospecting? How will you deal with those concerns? 4. Assume you sell fertilizers. Locate at least one merchandise mart and one trade show or fair where you might be able to display your products. Indicate REAL merchandise mart and one trade show. 5. Reluctance to prospect is a real phenomenon. What can you do now (and avoid doing now), while you're in school, to avoid being reluctant to prospect when you become a salesperson
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