Proton-Geely, is a strategic partnership between Malaysian-owned Proton Holdings and Geely,

China's, an internationally known automaker. In 2019, the launch of X-70 turned many eyes as

it has many unconventional features. The demand skyrocketed and a 3-month waiting period was

a norm experienced in delivering the car. This tremendous success has motivated the CEO of

Proton and his strategic partner, Geely, to pursue an expansion plan to penetrate Australia as

their first international market.

Discuss FIVE (5) major sources of barriers to entry that Proton-Geely could face in the new

market. (20 marks)