PROVIDE 5 POINTS SUMMARY FOR THIS TEXT On the other hand, in relation to purchases of the basic basket, a study published by Summa Magazine in 2021 highlights some important elements. Firstly, "closeness to home" continues to be the main consideration for consumers when choosing their point of sale. This element was mentioned by 35% of respondents; However, the percentage shows a downward trend compared to the 2020 result (46%), while "prices and promotions" is the condition that continues to gain importance, reaching 28% in 2021. Additionally, the study shows an increase in newspaper purchases per week with 28% of consumers, although the greatest preference for purchases per fortnight remains (37%). The document points out that during the pandemic, mobility restrictions caused people to buy the newspaper every 15 to 30 days, but currently the country's economic situation forces consumers to better manage their budget, making purchases in smaller quantities, but more in a row and look for the best prices to benefit the family economy. Along these lines, the habit of splitting purchases in two supermarkets showed a significant drop of 10 percentage points, going from 49% in 2020 to 39% in 2021, with which 43% of consumers say that Now they concentrate their purchase in a single store, since it gives them everything they are looking for with respect to better prices, promotions and variety of products. In the same way, impulse purchases decreased from 56% in 2020 to 49% in 2021