Provide a brief description of Coca-Colas, overall and its activities in the region, in particular.; determine its life cycle.

History

Overall activities - easy, describe business

Activities in asia - medium, describe bottling activities and mix between concentrates and other products

Life cycle - easy, describe it as mature and highly competitive (+ consumer preference changes)

Use Hofstede's and/or Trompenaars' cultural characteristics and compare the Coca-Cola home and hosting countries; their management orientation, their task and information processing styles