Provide a business article on any relevant topic in international marketing and business.

1. The Title should include the title of the business article (provide a link as a reference).

2. What aspects should be related to the course topic - relevance of the topic?

3. What do you want to discuss with this topic, including why the topic is interesting for you and how the subject is related to marketing issues - marketing-based interpretation of the issue?

4. What is your conclusion - your implications and suggestions from the marketing perspective?

5. Reference(s) and Appendix (if needed).