Question
Provide a Comprehensive evaluation of the rationale for food retailers using short-term forecasting methodologies to gauge consumer demand for sustainable products and items with a
Provide a Comprehensive evaluation of the rationale for food retailers using short-term forecasting methodologies to gauge consumer demand for sustainable products and items with a limited shelf life. (20 marks)
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
