Question
Provide a discussion on how a firm may estimate the value of its intangibles such as brand and data and likewise how does the market
Provide a discussion on how a firm may estimate the value of its intangibles such as brand and data and likewise how does the market price reflect these into its valuations? What factors can enhance or cause this value to be lost ?
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International Financial Management
Authors: Jeff Madura
2nd Edition
0314430296, 978-0314430298
