Provide a marketing mix strategy for African Bank (South Africa) that comprise of the following:

1. Product Decisions (. e.g. Mix, width, depth, 5 Product mix strategy decisions, packaging, brand development strategies, PLC stage - Look at new product portfolio analysis (BCG)
2. Pricing Decisions

Which pricing objective? Costs, competition or customer value-based price determination, entry pricing strategies or special pricing tactics.e.g. Loss Leader

1. Distribution Decisions

• Defensive VS Offensive
• Push versus Pull, intensity, type of channel levels, channel members, who is responsible for what?