Provide a mini balanced scorecard as a narrative of Johnson and Johnson by completing ONE row for each of the four perspectives (objective, measure, target, initiative). And have a description explain why your objective,measure, target, initiative are relevant to company current situation .Be sure to first identify your company's vision in one clear sentence AND your company's strategy in one clear sentence. Recall my Ritz Carlton example: Vision: To be the premier worldwide provider of luxury hospitality products and services. Strategy: Product and profit dominance.