Provide a strategic marketing plan on one of the five companies identified below. The plan should cover:

The company $is$: Starbucks

Finally, outline key marketing risks that you can identify either through various internet sources. Utilize the case format with a structure of title page, abstract$,$ table of contents, $.$ Problem identification and scope,Case analysis, Recommendations and conclusions.

Organization, style, readability and cohesiveness are key elements of the paper. The paper is to provide

analysis in the following areas:

Definition of the Strategic marketing

External and internal analysis of your marketing plan

Marketing program components

Leadership strategy

STP framework positioning process$-$ Segmentation and target marketing

Target market coverage. Distribution strategy Customer insights. Customer acquisition strategy

The market strategy

The Product market strategies

Marketing plan. Summary and the guide illustrating how to build up your marketing plan.

The aim of this unit is to provide learners with a detailed understanding of the strategic marketing planning process

and to apply these principles to a business context. The unit also provides a comprehensive understanding of

environmental analysis and how this can lead to the development of appropriate objectives and strategies to enhance

operational marketing performance.