Provide an analysis of the role of creativity and innovation in business, in which you address the following in a 4 page business report:

Part 3: Incorporating an Innovative Strategy

• How can a company incorporate innovation into its strategy, and what are the benefits and potential risks (if any) of doing so?
• How can innovation lead to growth opportunities for an organization?
• How can innovation and innovation strategy HAVE an impact on an organization?
• What is the role of innovation in creating a competitive advantage for an organization?
• Using apple inc, and google inc, analyze the internal and external impacts of each organization's innovative practices.

Specifically, in what ways does/did the innovative practices enable each organization to take advantage of growth opportunities, have an impact, and/or achieve or maintain a competitive advantage?