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Provide an estimate of a marketing budget Tenzing Natural Energy would need to achieve $500mln (5% market share of $10 bln US energy drinks market)
Provide an estimate of a marketing budget Tenzing Natural Energy would need to achieve $500mln (5% market share of $10 bln US energy drinks market) and beat the closest competitors : Rockstar 4% and Reign 2%? Use at least two different budgeting methods for estimating.
Tenzing selling price in the US is $19.99 per 12-pack
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Elementary Linear Algebra with Applications
Authors: Howard Anton, Chris Rorres
9th edition
471669598, 978-0471669593
