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Provide an example of any company that is using one of the five strategic approaches described other than the examples given. A gain you only
Provide an example of any company that is using one of the five strategic approaches described other than the examples given. Again you only need to address 1 of the 5. Do not forget to comment on two other student's posts?
Five most frequently used and dependable strategic approaches to setting a company apart from rivals, building strong customer loyalty, and winning a competitive advantage are:
- A low-cost provider strategy- achieving a cost-based advantage over rivals.
- A broad differentiation strategy- seeking to differentiate the company's product or service from that of rivals in ways that will appear to a broad spectrum of buyers.
- A focus low-cost strategy- concentrating on a narrow buyer segment (or market niche) and outperforming rivals by having lower costs and thus being able to serve niche members Example (private label manufacturers of food, health and beauty products, and nutritional products)
- A focused differentiation strategy- concentrating on a narrow buyer segment and outcompeting rivals by offering customized attributes that meet their specialized needs and tastes better than rivals
- A best-cost provider strategy- giving customers more value for the money satisfying expectations on key quality features, performance, and/or service attributes while beating their price expectations.
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