Question
Provide an executive summary about the e-commerce Kogan.com.The summary should include: 1-Overview of Kogan.com 2-The product or service you decided to create an e-marketing and
Provide an executive summary about the e-commerce Kogan.com.The summary should include:
1-Overview of Kogan.com
2-The product or service you decided to create an e-marketing and communication plan for Kogan.com
3-The target market of the product or service
4-The e-marketing tools you are using and how is it beneficial for your plan.
5-The tools which you will use for marketing communication.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
