Provide an explanation into why this approach is perhaps necessary for a business.

1. Provide multiple opportunities to join your opt-in list through your website.

2. Ask for emails and permission in your offline transactions and communications.

3. Include photos, images and videos in your email.

4. Make your emails mobile responsive.

5. Make your email customized to the recipient.

6. Have an opt-in content giveaway on your site.

7. Install a LiveAgent/ Live Support Chat on Your Site.

8. Add opt-in forms on your most popular blog posts.

9. Don't be afraid to email B2B (business to business) contacts.

10.Use Customer Relationship Management Software

11.Build your list with social media.

12."Rent" an opt-in email list by having a publisher email on your behalf (MAKE SURE IT IS CASL COMPLIANT!)