Provide any additional information or examples that you are aware of that may contribute to SWOT analysis of their chosen company.Support your claims with examples from required materials and/or other scholarly resources, and properly cite any references.

Netflix

The distinctive competence that Netflix holds is that it is one of the first and biggest online stream services to exist. It was the first of its kind when it transitioned from renting out discs to having a platform where you can watch shows and movies in an instant.

The core competencies of Netflixare adaptability and marketing. These two are critical for the success of Netflix. The industry is constantly changing so they must be ready to adapt as competitors keep popping up. Along with that statement, marketing is ever more critical to defer the competition and stay on top.

Netflix's mission statement is "To entertain the world." With that, it tells everyone that Netflix wants to please their customers and provide them with what they want. As the website reads. "Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games." They continue to expand their selection by producing original content and bringing in more blockbuster films.Over the last few years, Netflix has been investing a lot of money into their original projects. Many other streaming services have been competing by doing it themselves. Given the fact that Netflix has become such a big part of media mainstream, it gives it enough marketing to continue to attract customers back in and bring in new customers.

2022, The Story of Netflix

https://about.netflix.com/en(Links to an external site.)

Nov. 10, 2019, Netflix's Mission Statement & Vision Statement: A Strategic Analysis, Anthony Rivera

https://www.rancord.orgetflix-corporate-vision-statement-mission-statement-strategic-analysis#:~:text=Netflix%20Inc.'s%20corporate%20mission,on%2Ddemand%20movie%20streaming%20services(Links to an external site.).

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