Provide critical Literature Review for each IV and DV relationship and derive the hypothesis.

 

Internet banking Usefulness Personalization Speed Flexible Site design Easiness in usage Automated teller machines Convenience Flexible Security Access Privacy Fees/ Charges User friendliness/ simplicity Mobile banking Convenience Ease of use, Availability, Clear and understandable Transaction turnaround time Efficiency Point of sale Trust/reliability Effective Usefulness Flexible Speed Independent Variables Customer satisfaction Positive word of mouth Cross-buying of financial services, Willingness to pay premium- price Tendency to see one's bank as a relationship bank Customer intention to switch banks Dependent Variable