provide detailed analysis on social cafe in Canada

Marketing Objectives -- should have about 3-4 of them related to sales, profit, share, awareness & trial, distribution etc.
Marketing Strategy - how will you achieve the objectives i.e., launch a new product, launch in a new market, create brand awareness with an advertising campaign etc.
Product Strategy -
• Target Market (primary and secondary) - profile your intended target
• Positioning of the brand - Brand personality, USP, product benefits, positioning statement.