Question
Provide details about your experience as you shopped for an expensive purchase. Use the stages in the consumer buying process to step through this event
- Provide details about your experience as you shopped for an expensive purchase. Use the stages in the consumer buying process to step through this event (see chart below).
(Ahmed, 2014)
How was your experience the same or different from your peers' experience?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
