Question
Provide details and information from the textbook [Deszca, G., Ingols, C., & Cawsey, T. (2020). Organizational Change: An action-oriented toolkit (4th edition). Thousand Oaks, CA:
Provide details and information from the textbook [Deszca, G., Ingols, C., & Cawsey, T. (2020). Organizational Change: An action-oriented toolkit (4th edition). Thousand Oaks, CA: Sage Publishing] to substantiate work by including at least one in-text citations(references) to support answer from question below. Do not just list answers.
The question: Describe the four phases of a communication plan. (not just list but describe each)
The four phases of a communication plan:
1. pre-change approval
2. developing the need for change
3. ???midstream change and milestone communication
4. confirming and celebrating the change success.
Below is information from textbook (Deszca, G., Ingols, C., & Cawsey, T. (2020). Organizational Change: An action-oriented toolkit (4th edition). Thousand Oaks, CA: Sage Publishing) regarding the four phases of the communication plan:
Table 9.9 Communication Needs for Different Phases in the Change Process Table 9.9 Communication Needs for Different Phases in the Change Process Pre-change Midstream Change Confirming and Approval Developing the Need and Milestone Celebrating the Phase for Change Phase Communication Phase Change Phase Communication Communication plans Communication plans to Communication plans plansto selltop to explain the need inform people of progress, to inform employees management for change, provide to obtain and listen to of the success, arationale, reassure feedback on attitudes and to celebrate the employees, clarify the issues; to address any change, to capture steps in the change misconceptions; to clarify learning from the process, and generating new organizational roles, change process, enthusiasm and a sense structures, and systems; and to prepare the of urgency and to continue to nurture organization for the enthusiasm and support next changes Source: Based on Klein, S. M. (1996). A management communications strategy for change. Journal of Organizational Change, 9(2)Step by Step Solution
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