Provide examples, facts and events, and reactive or proactive actions as evidence on what actions were taken by a firm to improve and maintain its sustained competitive advantage through the following building blocks:

1. Superior efficiency

2. Superior quality

3. Superior innovation

4. Superior customer responsiveness

The company to provide examples for is NIKE

company website:

https://www.nike.com/

The book name:

Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Pearson

Fred R David, Forest R David