Provide one example of a company that did one of these Market Challenger Strategies attacks. Please discuss how they did it. 1. Frontal Attack 2. Flank Attack

3. Encirclement Attack

4. Bypass Attack

 

ATTACK STRATEGIES FRONTAL ATTACK Similar products, price, point and compete for same market FLANKING ATTACK The company attacks another in a weak spot, -A- 9 ENCIRCLEMENT ATTACK Market challenger launches an attack on several fronts at once BYPASS ATTACK Surpassing the competitor by attacking its easier markets.