Provide the profile of target market for SEEK Limited. addressing such tools as the following (note; you do not have to use all the tools):

oDemographics (e.g., age, gender, social status, occupation, religion, ethnicity, income, social class);

oPsychographics (e.g., lifestyles, attitudes and beliefs, perceptions, personality, adopter categories such as innovators, early adopters, early majority, late majority, laggards).

oConsumption and use patterns (i.e., Behavioural): Buying motives, when, where and how they buy, usage rate, how often they buy, who makes the buying decision and who does the buying.

oGeographic (e.g., location, region, state, zip codes, countries, cities, urban, climate, market size etc.)

oMarketing and brand dimensions (e.g., specific responses to marketing campaigns, familiarity to the brand, do they select a product based on brand/attributes, brand loyalty, customer satisfaction etc.)