Provide THREE (3) diverse strategy options for the General Manager of a Serviced Apartment Hotel that outlines a strategy for recovery and growth throughout 2022 for Quest Apartments Hotel Joondalup.

PRDBLEH: The lGeneral Manager and Franchisee of a Serviced Apartment Hotel has experienced signicant dismption because of the COMM-19 pandemic. Recently, the West Australian border has opened, and the Serviced Apartment Hotel is looking at implementing various strategies to implement a recovery in terms of fonvard bookings and revenue, while ensuring it meets the requirements of operating within an environment still facing GOV] III-19 impacts. Initially, when domestic and intemational borders were closed, the Serviced Apartment Hotel lost 95% of all its forward booking for the next 12 months. Even with the loss of most of the revenue and bookings, the hotel chain was committed and decided to continue to operate during the SQUID-1E! pandemic, unlike several competitors who chose to dose their doors. In the next 12 months, the hotel is recovered as much business as possible. I|iI'i.-'hiie the opening of domestic and intemational borders is higth welcomed and presents opportunities for growth, the General Manager remains very concerned about xed operating costs and knows that recovery within the tourism industry may take some time. Tourists will need to build their condence in travelling and domestic tourism is likely to remain a malor focus for the most part of 2022. She called upon the Business Development Manager and Front Office Manager to present strategies for both Sales {revenue driven} and IL'Iperations [cost mitigation] for the next few months considering the renewed operating conditions thatthe business faces in 2922. EDHSIDERAHDHS FOR THE STRATEGY: 1. The Serviced Apartment Hotel has experienced loss of business throughout EUEDEUEE. 2. What requirements need to be considered from Sales and Operations whilst considering the changing environment in 2022'? 3. Consideration of Sales and Marketing activities to drive potential domestic tourists from both the Corporate and Leisure marltet. 4. New Govemment COMIC19 operational regulations that will be required to be adhered too: whilst operating a Serviced Apartment Hotel during 2ll22 and beyond. 5. Minimising outgoings in appropriate areas of the business to save costs. B. The opening of Westem Australian borders in 2022 present opportunities to attract interstate tourists for the rst time in two years. whilst there is a nancial obligation of the General Manager to meet rent payments and xed outgoings. there is also an emotional side of all decisions made as these will impact staff and their continuation of employment during this time. 1What would you do in this scenario if you had been Business Development Manager and Front Ofce Manager in terms of offering strategic recommendations to the General Manager. Consider that historically this event or any event like this has never happened and no blueprint or previous crisis strategy had been considered