providing the response to the reporter using the CCO template below;

1. You are the spokesperson for Canada's Wonderland. Fifteen minutes ago, a 10-year old boy was thrown from a ride and is now in an ambulance heading to the hospital. The child is unconscious but no one knows the extent of the injuries at this point. A reporter is in your office and wants to know what happened.

CCO Template

C	Compassion: Express compassion, empathy, concern as appropriate. Demonstrate that the company genuinely cares about what has happened.
C	Conviction: Demonstrate that the company is committed to resolving the crisis. Outline the steps the company will be taking to fix issues
O	Optimism: Display optimism and confidence about the future and how the company will move forward.