PSA International (PSA) is a global port operator with flagship operations in Singapore and Antwerp. PSA accounts for almost 99% of all containers handled in Singapore. Of the 36.9 million TEUs handled in Singapore for 2020, 36.6 million TEUs are processed by PSA's terminals (sources: Maritime and Port Authority of Singapore, 2021; and PSA International, 2021). While the global port operator dominates the container handling scene in Singapore, PSA also cites intense competition faced for its container terminals in Singapore.

(a) In the context of PSA's operations in Singapore, illustrate the port competition landscape faced and key strategy pursued by the port operator. Give reasons to

support your answer.

(13 marks)

(b) By applying Porter's Diamond model, can you demonstrate which determinants of competitive advantage play the most important role in shaping the competitiveness of the Port of Singapore? Support your answer with sound arguments. (Please google diamond model)