PSGM Module 1 Additional 18 Final Check Questions 5. Which stage of product development is the period in which an opportunity has been identified, but before formal product development begins, and includes tasks such as strategic planning, concept generation and pre-technical evaluations? 1. In international trade, when a company redesigns or modifies an existing product to meet the needs of one or more overseas markets, this is called which of the following? 9. The precursor stage b. The innovation stage a. Market extension c. The product development stage b. Line redesign d. The design stage c. Product adaptation d. Brand extension 6. Innovation can best be supported to include which of the following? e. (1) Use brainstorming: (2) Match ideas with company strengths; (3) Develop products 2. When considering a new international market, which of the following activities should that are closely matched to current products primarily inform product development? b. (1) Document ideas during screening: (2) Develop metrics to score ideas; (3) Assess how well ideas meet customer needs; (4) Rank product viability 9. ISO 9001 compliance c. (1) Source widely for ideas; (2) Find ideas that fit company goals; (3) Develop products b. Internal benchmarking that can fill production and capability gaps c. Primary market research d. (1) Use current products as basis for new products; (2) Evaluate potential designs based d. Overhead analysis on corporate goals; (3) Select product development ideas that are inexpensive to implement 3. Which of the following is an approach to exporting that allows products to be marketed in 7. When an organization is developing a new product, the purpose of the testing stage is to more than one country without any modifications, and is based on the belief that consumers provide validation of the product, the production/manufacturing process, associated share some common values, beliefs and consumption patterns? production costs and what else? a. Market norming approach 9. Cashflow implications b. Standardization approach b. Customer acceptance c. Uniform consumer approach c. Alternative design ideas d. Global itemization approach d. Testing process 4. Which of the following general stages are referred to in different product development 8. RPG Latex Inc. has decided to evaluate consumer responses to a newly adapted product models? by using a select group of product users to test prototypes. This is also referred to as which of the following? 9. Innovation, design, testing, commercialization b. Innovation, screening, testing. commercialization a. Alpha-testing c. Innovation, design, commercialization, launch b. Beta-testing d. Design, screening. testing, launch c. Gamma-testing d. Kappa-testing