PTEC 112_-_Quality_-_Lesson_2_Exer... 1. What is the definition of a customer? 2. List six ways in which we may measure customer satisfaction. 3. List four variables used in customer satisfaction surveys. 4. Describe two things a company can do to keep the customer satisfied. 5. Explain why maintaining customer satisfaction is more difficult as a company increases in size and expands its locations. 6. Why do companies use training to maintain customer satisfaction? 7. Explain the importance of going beyond customer satisfaction. PTEC 112 Quality Management