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Public affairs has been successful in the United States because of: a . companies' goal to relegate their involvement in politics to traditional realms. b
Public affairs has been successful in the United States because of:
a companies' goal to relegate their involvement in politics to traditional realms.
b organizations' desire for an outside party to manage their business reputation.
c CEOS' wish to be reactive rather than proactive.
d the changing nature of the political system from a patronage orientation to an issues oflentation.
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