Public relations isnt just required in a time of crisis, but is an essential element in an integrated marketing communication strategy. Respond to the following prompts for a Pho Restaurant:

4. There are as many as twenty key publics upon which public relations efforts may focus. Identify at least four publics to which public relations activities for your Pho Restaurant should be geared. As part of your response, explain why you selected these publics.

5. Considering the needs and interests of these publics and your Pho Restaurants image and strengths, fully develop at least two ideas for public relations activities that would be authentic to the Pho Restaurant and help to generate goodwill with the targeted publics.

6. How would you share these public relations activities with your targeted publics? Select and explain how you would utilize at least three of the public relations tools to create awareness for your PR activities.