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Public Relations Portfolio **Please be sure to read about e lesson, then yo can use this document to comp iment. You will need to download

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Public Relations Portfolio **Please be sure to read about e lesson, then yo can use this document to comp iment. You will need to download it as a Word document ubmit to the dropbox.* Directions: In this portfolio project, you will design a public relations strategy and write a press release for the following scenario (do not make up your own scenario-use the one below): Imagine you are the general manager of a minor league baseball franchise. Your beloved play-by-play announcer of 30 years makes an offensive comment about a group of people over the airwaves. Instantly, your team begins to receive negative e-mails and comments, and fans threaten to never attend another baseball game at your ballpark. Step One (1 point): Team name or person: League or sport of participation: Reason or need for the press release: Step Two (1 point): Develop a public relations strategy. This strategy should involve damage control and should take into account the target market

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