Question
Public Relations (PR) can be an important tool in our marketing. At its core, public relations is about influencing, engaging and building a relationship with
Public Relations (PR) can be an important tool in our marketing.
At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across a myriad of platforms in order to shape and frame the public perception. Can you think of a company that is particularly good at using PR?
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Financial and Management Accounting
Authors: Pauline Weetman
7th edition
1292086599, 978-1292086590
