Public relations professionals increasingly embrace a hybrid event approach to promotions, which means that: PR professionals work with interns, college students and volunteers to stage an event such as a banquet or trade show. the same event is staged multiple times, either several times in the same city or simultaneously in different locations. both professionals representing the organization and paid celebrity spokespersons are present in a convention setting. an event that has in-person attendance is also available to people who wish to attend online