Publicity tools are:

Multiple Choice

short$-$term inducements of value offered to arouse interest in buying a good or service.

methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.

methods used to get a non$-$personal, directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements.

methods of obtaining non$-$personal presentation of an organization, good, or service without direct cost.