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Publishing, unlike all other platforms, has not felt the brunt of digital disruption. True False QUESTION 2 Telco companies like AT&T and Verizon utilize existing

  1. Publishing, unlike all other platforms, has not felt the brunt of digital disruption.

    True

    False

QUESTION 2

  1. Telco companies like AT&T and Verizon utilize existing telephone wire and fiber optic cable to deliver their full Internet Protocol television products and DSL Internet.

    True

    False

QUESTION 3

  1. Reach and Segmentation are two marketing advantages of cable television.

    True

    False

QUESTION 4

  1. Cable radio offers commercial-free, digital-quality sound as well as artist, label and song information on screen.

    True

    False

QUESTION 5

  1. The three primary forms of hardware that are driving disruption are smart tvs, smartphones/tablets and large televisions.

    True

    False

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