Question
Pulse Pen has developed an ink pen with a USB drive that records every written word. The product traditionally sells through major retailers like Best
- Pulse Pen has developed an ink pen with a USB drive that records every written word.
The product traditionally sells through major retailers like Best Buy. The retailers margin will be 20%. The industry demand for these types of pens is 80,000 pens per year.
The following cost information pertains to the new technology:
Software License (per year)...................................................... $200,000
Annual interest payments for equipment.................................. $100,000
Advertising and promotion each year........................................ $150,000
Developer royalties (per pen)...................................................... $25
Microprocessor (per pen)..............................................................$10
Material and Labor (per pen) ..................................... $15
Suggested Retail Price..$215
.Answer the following questions:
- What is Pulse Pens price to the retailers?
- What is the contribution per unit?
c. Break-even volume in units?
d. What is Break-even market share?
PLEASE SHOW YOUR WORK FOR THE ANSWERS THANK YOU :)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started