Puma, a leading global sportswear and athletic company, has experienced significant growth and success in recent years. However, as a business student, you are tasked with conducting a financial analysis of Puma to gain insights into its financial performance and assess its overall health. In this case study, you will utilize financial statements and key financial ratios to evaluate Puma's income statement, balance sheet, cash flow statement, liquidity, profitability, leverage, and return on equity.

Income Statement (example figures):

1. Total Revenue: $5.6 billion
2. Cost of Goods Sold (COGS): $3.2 billion
3. Gross Profit: $2.4 billion
4. Operating Expenses: $1.9 billion
5. Earnings Before Interest and Taxes (EBIT): $500 million
6. Net Income: $300 million

Balance Sheet (example figures):

1. Total Assets: $8.7 billion
2. Total Liabilities: $4.3 billion
3. Total Equity: $4.4 billion
4. Current Assets: $3.6 billion
5. Current liabilities: $2.8 billion
6. Inventories: $1.0 billion

Cash Flow Statement (example figures):

• Operating Cash Flow: $400 million
• Investing Cash Flow: ($200 million)
• Financing Cash Flow: ($100 million)
• Net Cash Flow: $100 million

Case Questions:

1. Evaluate Puma's liquidity position based on the current ratio and quick ratio. What do these ratios indicate about the company's ability to meet short-term obligations?

1. Assess Puma's leverage and financial risk by analyzing the debt-to-equity ratio. What insights can be gained from this ratio?

1. Examine Puma's profitability by analyzing the gross profit margin and net profit margin. What do these margins reveal about the company's profitability and cost management?

Before we analyze, it is important to note that gross profit only accounts for costs of goods sold (COGS), which are the product-specific, variable costs associated with producing goods or rendering services; fixed costs and other operating (company-wide) expenses are not included.

1. Evaluate Puma's return on equity (ROE) to assess the company's efficiency in generating profits from shareholders' equity. What does the ROE indicate about Puma's performance and use of investor funds?