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Pure Beef Steakhouse is currently running a marketing return on sales of 13% with a marketing contribution of $450,750 per month. What amount of sales
Pure Beef Steakhouse is currently running a marketing return on sales of 13% with a marketing contribution of $450,750 per month. What amount of sales will they need to get their marketing return on sales to 15% with no additional marketing spend for direct mail?
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Principles Of Marketing
Authors: Gary Armstrong
19th Global Edition
1292449365, 978-1292449364
