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Puri, S., Kacker, A., and Gupta, S. (2018). Coca-Cola India: More Than Just Sugar and Fizz, London: Ivey Business School Publishing c. Question: Which

Puri, S., Kacker, A., and Gupta, S. (2018). Coca-Cola India: More Than Just Sugar and Fizz, London: Ivey Business School Publishing c.

Question: Which of its international brands should Coca-Cola launch in India, and which brands can be leveraged with brand extensions? Why? Explain

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