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Purple Cow operates a chain of drive-ins selling primarily ice cream products. The following information is taken from the records of a typical drive-in now
Purple Cow operates a chain of drive-ins selling primarily ice cream products. The following information is taken from the records of a typical drive-in now operated by the company. Average selling price of ice cream per gallon $15.70 Number of gallons sold per month 3,100 Variable costs per gallon: Ice cream $4.85 Supplies (cups, cones, toppings,
Average selling price of ice cream per gallon | $15.70 | |
Number of gallons sold per month | 3,100 | |
Variable costs per gallon: | ||
Ice cream | $4.85 | |
Supplies (cups, cones, toppings, etc) | 2.15 | |
Total variable expenses per gallon | $7.00 | |
Fixed costs per month: | ||
Rent on building | $2,300.00 | |
Utilities and upkeep | 740.00 | |
Wages, including payroll taxes | 4,870.00 | |
Managers salary, including payroll taxes but excluding any bonus | 2,600.00 | |
Other fixed expenses | 1,400.00 | |
Total fixed costs per month | $11,910.00 |
Based on these data, the monthly break-even sales volume is determined as follows:
$11,910 (fixed costs) | = | 1,369 gallons or ($21,493) |
$8.70 (contribution margin per unit) |
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