Purpose

A mission statement is an integral part of strategic management because it provides direction for formulating, implementing, and evaluating strategies. This exercise will give you practice evaluating mission statementsa prerequisite skill for writing a good mission statement. Coca-Cola's mission statement is given on the Coca-Cola website at http://www.coca-colacompany.com/our-company/mission-vision-values.

Instructions

Step 1

In a word-processing document, use a 9 * 2 matrix. Place the nine mission statement components down the left column. Across the top of the file have two columns, one being Coca-Cola and the other being PepsiCo or Dr Pepper Snapple.

Step 2

Write Included or Not Included in each cell of your matrix to indicate whether you feel each particular mission statement includes the respective mission statement component written from a customer perspective. Justify your opinion.