Purpose:

• Develop a personal web presence to self-promote services and skills: Examine marketing, design, and commerce tools including how to install plugins, themes, and how to use the site and style editors.

Instructions:

1. Read the article, "Blogging Metrics: Apply Actionable Intelligence".
2. Respond to the following questions. Please include links to examples of website blogs that support your answers.
   1. What can a blogger do to increase the number of blog subscribers? List at least three tactics to increase subscribers and describe an example of a blog that demonstrates one of the tactics in your answer.
   2. Why is it important for a blog to be 'scannable'? Please respond in complete sentences.
   3. To avoid a high bounce rate, what does the author recommend when titling a blog post?